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Massey Communications’ Team Member Earns Accreditation in Public Relations
June 22 2009
FOR IMMEDIATE RELEASE
Massey Communications
’ Team Member Earns Accreditation in Public Relations
Orlando, Fla.—Lauren Leetun, Senior Account Executive with Massey Communications, has successfully completed the Examination for Accreditation in Public Relations, entitling her to use the APR professional designation. The announcement was made by the Universal Accreditation Board (UAB), a consortium of nine professional communication organizations that directs this competency certification program.
The Accreditation program aims to improve the practice of public relations by assessing competence in 60 areas of knowledge, skills and abilities (KSAs) associated with the profession. The Examination is designed for public relations professionals with five to seven years of job experience and/or a bachelor’s degree in a communication field. Candidates who successfully complete the rigorous process, including presenting his/her portfolio to a Readiness Review panel of three peers and sitting for a computer-based Examination, are granted the APR.
"Earning the APR reflects a mastery of the knowledge, skills and abilities needed to succeed in our increasingly complex profession," said Felicia Blow, APR, 2009 chair of the Universal Accreditation Board. "Practitioners who achieve the designation are demonstrating their commitment not only to our profession, but also to a strong code of ethics and to the betterment of their organizations and clients."
The computer-based portion of the Examination is administered throughout the year at more than 300 Prometric Testing Centers. The Readiness Review is conducted prior to the computer-based portion of the Examination by a panel of three Accredited members of one or more of the nine organizations participating in the UAB. Professionals earning the APR must maintain their credential through continuing professional development, providing leadership to the profession and serving their local communities.
"We are very proud and congratulate Lauren on this professional achievement in public relations," said Bud Brewer, President of Massey Communications. "The APR designation she has earned reflects her commitment to the profession and to its ethical practice."
About the Universal Accreditation Board
The UAB was established in 1998 by a coalition of public relations professional organizations that today includes the
Agricultural Relations Council, Florida Public Relations Association, Maine Public Relations Council, National School Public Relations Association, Public Relations Society of America (PRSA), Religion Communicators Council, Southern Public Relations Federation, Texas Public Relations Association and Asociacion de Relationistas Profesionales de Puerto Rico (Puerto Rico Public Relations Associaton). Each organization contributes resources and senior-level volunteer members who represent all segments of the public relations profession. For more information about the UAB and the APR designation, visit www.praccreditation.org.
About Massey Communications, Inc.
Established in 1985, Massey Communications specializes in full-service public relations and advertising services, including publicity, crisis management, community relations, government relations, messaging, event planning, research, advertising copy, graphic design, as well as media planning and placement. Massey Communications, known as "The Reputation Management Firm" changed its name in 2007 from MPB Communications. For more information about the agency, visit
www.masseycommunications.com.
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